Fits our perspective and personalities around the farm and in life. When people tell us it can't be done. We like to show them we can do it . We always do what's best for our animals, people, and community. We are not the status quo and we work hard make our own path in life. We do the best we can in all that we do. We believe, think, do and live for the Rebel in all of us for the better of our people our community and our wagyu breed. Rebel to us represents who we are and leads the path to where we want to go in life.

Recroprocity: do good things in all that you do and it will manifest in all areas of our community and life.

Excellence: think, be, and do all in excellence—is our minimum standard of performance day in and day out.

Brotherhood: create a camaraderie and family-filled team and community with respect for each other to be the best version of ourselves to be the best for our people, our community and our Wagyu breed.

Empower: empower our team with the leadership skills to stand out and be the best version of themselves to serve our community at a top level in life.

Leadership: constantly learning and leading our team to be the best version of themselves for the betterment of our community in the wagyu industry.